Leaders Opinion
India’s Supply Chain Ecosystem: A CPO’s View on Today’s Challenges, What’s Changing, and the Road Ahead
Sirva Worldwide, Inc.,
Vice President, Corporate Procurement and India Operations
India’s supply chain ecosystem is at a pivotal inflection point. As the country scales manufacturing, expands domestic consumption, and repositions itself in global value chains, supply chains are shifting from being operational enablers to strategic differentiators. From a Procurement leader’s perspective this transformation is best understood as a two-speed evolution: hard infrastructure is accelerating (corridors, ports, multimodal parks), while soft infrastructure (standards, interoperability, compliance simplification, talent, and governance) is catching up through policy reforms, digital platforms, and ecosystem partnerships. The direction is promising, but outcomes will be determined by execution quality, data integration, and sustainability at scale. India’s improved standing on the World Bank’s Logistics Performance Index (LPI)—ranked 38 out of 139—signals real progress. Yet it also underlines that India’s competitiveness will hinge on the ability to reduce variability, formalize fragmented networks, and build interoperable, multimodal supply chains that can perform reliably across regions and sectors Current Challenges: What Still Holds India Back 1. High logistics costs and uneven corridor performance Despite notable improvements, India’s logistics costs remain relatively high versus global benchmarks, largely due to modal imbalance, infrastructure bottlenecks, and uneven corridor performance. Structural drivers include: Overdependence on road transpor Port congestion and turnaround delays Limited multimodal integration Recent estimates suggest logistics costs have improved to ~9% of GDP in recent years, but further optimization is essential to compete at scale in global manufacturing and export ecosystems. Procurement implication: The biggest cost isn’t always the rate card—it’s variability. Variability increases buffer stock, expediting, and working-capital drag. Procurement must therefore negotiate not just price, but performance outcomes (OTIF, dwell time, incident rates, and responsiveness). 2. Fragmentation and informality India’s logistics sector remains highly fragmented, with a large share of unorganized players and
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